Wednesday, 11 January 2017

Business Communication

                         Business Communication
Business communication is the of two words ‘Business’ and ‘Communication’
Communication:- Communication is derived from a Latin word ‘Communis’ which means ‘to share’. Hence, communication means the exchange of ideas, views, and thoughts from one person to another.
According to Theo Hayman, “Communication means the process of passing information and understanding from one person to another.”
Business:-  Business refers to all those human activities which are performed with a motive to earn profit. It consists the production of goods and services and distributing them into the other sections of society in an organized mode of distribution.
Thus we can say that Business Communication is that part of communication which is related with Business Activities and make Business Dynamic.
 According to C.G. Brown, “Business Communication is a process of message among persons which are associated with business. It consists of channels of distribution.”
                       
Nature of Communication
·       Existence of two Parties:- Communication involves at least two parties a sender and a receiver. Communication is a process of exchange ideas etc from one person to other. So, it is important to have two parties. A single person cannot communicate.
·       Two way process:-Communication is essentially a two way process. Communication is cannot completed until the receiver understand the message and give back the responses on it.
·       Continuous process- Communication is a continuous process. the owner of a enterprise remain in contact of his employees and customers continuously.
·       Existence of a message:- Communication always contains a message to sent by sender to the receiver. The message may be a suggestion, order, advice, request, warning etc.
·        Communication may be verbal or non verbal:- Communication may be in written, oral or in gestural form depending on nature of message. Communication consists not only of facts but ides and emotions too.
·       Communication always exists:- Communication is and unavoidable phenomenon, communication always exists even when a person is not talking. Facial expressions and positive gestures and other behavioral ways, even when a person is silence also conveys a lot of about him.
·       Universal Process:- Communication is a universal process. It exists in every organization and all level of management.

·       Goal oriented process:- Communication is a goal oriented process. It is effective when the sender and the receiver both are aware about the goal of message.

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